Your agency for insight
MaaxaLabs takes the guesswork out of your business decisions.
Bring us your questions. We’ll get you the answers you need, right on time.
We witness your customers use products in the wild - from recycling bins to financial planning software. We test prototypes and collect stories. We design clever market surveys to uncover big opportunities.
Put our deep industry experience to work to understand your customers’ needs and experiences, their pains and their excitement. And perfect them.
We have partnered with:
What we can do for you
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Our clients arrive with unique needs for strategic insights, frameworks, and deliverables. From implementing a new AI tool, to building better spreadsheets, to increasing rural access to recycling, we deep dive and deliver. Reach out to learn how we can right-size research for your timeline and budget, understand hard-to-reach customers, or eliminate risk from complex business problems.
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We offer custom research services from everyday public services to SaaS. Tell us what you want to know about our customers, organization, or market and we’ll deliver.
Journey maps for tooling, people and process change
AI adoption and governance framework
Let us run your customer council
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As an early R&D leader in the AI space (AWS, SaaS Incubators) and a thought leader on emerging cloud tools and processes, I use my Strategic AI Adoption Framework (SAiAF) to help your customers and teams adopt and govern AI best practices. Read more
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Our UX research and strategy portfolio extends from regional recycling tools to cloud software. Get in touch to learn how we can put targeted data to your pressing data needs.
User Discovery and Strategy
End-to-End User Journeys
Research-based personas and jobs to be done
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MaaxaLabs offer courses, trainings, career coaching, and other bespoke services. How can we help?
Hire a Fractional Chief Experience Officer
Learn New Methods & Frameworks
Career Coaching for Social Scientists
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Recent talks and articles:
Steeped in the social sciences, service design, and bleeding-edge technical innovation, Maaxa Labs builds a constellation of customer insights you can trust. Learn more about our approach and portfolio through some of our recent projects, thought leadership, and events:
“Industry’s big challenge is to peer into the messy, real-world experience of teams and users; I leverage social science to help leaders make, adopt, or govern the right tools for the right people.”
— Ali Maaxa, Ph.D.
Get in touch.
Let’s talk about a research idea you’ve been kicking around, about how you can improve access to your product by people with all kinds of backgrounds and use cases, about new movements in AI for operations, or any other use of the social sciences to understand how humans interact with businesses and products. Or just subscribe to my monthly Lab Report to stay on top of the latest movements in discovery and innovation - and to get quick, actionable tips on how to center your customers!